ושמרתם מצותי... ולא תחללו את שם קדשי...
One would assume that chillul Hashem, profaning Hashem’s Name, occurs only when one commits a transgression, thereby demonstrating that he has little regard for his spiritual dimension. What about an individual who performs mitzvos, but his attitude is lacking? He does what he absolutely must do to fulfill the mitzvah, but does not go the extra mile? He buys a simple Esrog “off the rack” with no regard to its beauty. Hiddur mitzvah means beautifying the mitzvah, showing how much it really means to him; dressing for Shabbos as if he were attending a wedding; glorifying the mitzvah as if…