ויאמר יוסף אל אחיו אני יוסף העוד אבי חי ... ויאמר יוסף אל אחיו גשו נא אלי ... ויאמר אני יוסף אחיכם אשר מכרתם אותי מצרימה
Anyone who reads these pesukim is struck with the same questions: Why did Yosef repeat, “I am Yosef”? He stated in pasuk 3, “I am Yosef,” and immediately in pasuk 4, he repeated, “I am Yosef.” Furthermore, the first time that he “introduced” himself, his brothers’ reaction was one of fear and disconcertment. Why in his second “introduction” did he reiterate, “Whom you sold to Egypt”? Obviously, this was a sore point, as their reaction evinces. Why rub it in? The Sfas Emes offers a powerful explanation which teaches us an important lesson in avodas Hashem, serving the Almighty. When…