In addressing the concept of tochachah, rebuke, the Midrash states, “Woe to each one of us on the Day of Judgment, woe to each one of us on the Day of Reproof.” Yosef was the youngest of the tribes, but when he said, “I am Yosef,” the brothers were overcome with shame at their misdeeds. When Hashem reveals Himself to each one of us announcing, “I am Hashem,” we will certainly be unable to respond as a result of our humiliation. The words, “to each one of us,” which in the vernacular of the Midrash is rendered, “l’fi mah shehu”…
